Archive for the ‘yoga studio’ Category

Ethical Yoga Business and Abundance?

Tuesday, July 23rd, 2013

affordable yoga teacher training coursesBy Faye Martins

Do you think you want to open or a manage a yoga school? Many instructors would rather teach part-time and leave the headaches to professional business managers who are formally trained in business and marketing tactics. The accomplished teacher who doesn’t want to market his or her skills is much like the author who doesn’t want to spend weekends at book signings. Let’s face it, successful yoga schools are often run by managers who learn the complicated science and arts of business.

Trust and Ethics

Teaching yoga is something that can build trust between the student and the teacher, and which can provide a good environment for one to spread their own knowledge of the art form we love. However, if someone plans to teach yoga as a business, that opens up a whole different can of worms, and it will require a lot of hard decisions on the part of the teacher who should primarily work to always be ethical when making those decisions.

Yoga and Business Ethics

While the idea of turning what was originally a non-commercial way of life into a business might seem wrong to some people, if one is going to teach and run a yoga school professionally then they need to do it right. If you are going to run a non-profit business, you still need the skills of a master grant writer and an accountant. This is still no guarantee that you will receive a grant to open or run your school. If you organize a “for profit” business, you will need to understand marketing, how to stay alive in a business environment, and you’ll need a plan.

To that end it means that someone needs to have a business plan, they need to treat their employees and clients well, and they need to make sure they can provide the services that are paid for. This means that the owner needs to take a long, hard look at the costs a business will incur, and attempt to estimate how much money can be made versus how much will go out.

The Yoga Boom and Struggling Entrepreneurs

While yoga has boomed among the general populace, used by everyone from soccer moms to veterans with PTSD, there has been a struggle among those who run studios. The problem is the same one that befalls many people who attempt to make a business out of something they love; it won’t be successful without business savvy. That doesn’t mean that teachers should gouge their students or underpay their teachers – quite the opposite, in fact. Business savvy is the ability of a business owner to step back and look at what they’re doing as an investment, and as a business, rather than as an art form. Painters, writers, and musicians all have to learn that it isn’t enough just to create; they have to make a commitment to their art and sell it at a fair price.

Yoga business owners should strive to apply the tenets that they use in their teaching to their business practices. Fairness, honesty, and willingness to work hard will grow a business much more efficiently than attempting to make up debts with gimmick offers and merchandise that students don’t actually need. At the same time, charging for services and products is a matter of survival for every business. That is the real key to being able to run a successful yoga school.

© Copyright 2013 – Aura Wellness Center – Publications Division

See our testimonials to find out what our graduates have to say about teaching yoga sessions and our selection of affordable yoga teacher training intensive courses.

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The Best Possible Locations for a Yoga Studio

Saturday, December 31st, 2011

yoga teacher trainingBy Sangeetha Saran

There are few things more exciting for a yoga teacher than opening their own yoga studio. While this is one of the most wonderful events for a teacher, it should also be a time of careful consideration and thought. The studio will serve, as a foundation for all future success, so making wise choices is essential.

The first consideration is the location of the property in relation to the surrounding town or city. The more centrally located the studio is, the more clients the studio could potentially attract and serve. Looking at the layout of your particular region will be very helpful in determining the perfect target location. Being located close to a reasonably sized population of people makes drumming up business a lot easier since there are more people to work with. However, the trade off of being in the highly sought after commercial district is a higher priced space. Ultimately, that higher cost will be passed to the students, who may choose to seek classes elsewhere if the price is right.

An alternative to simply choosing the most central location possible is to go the opposite route by selecting a specialized location, which helps generate clients, such as placing the studio near a college campus or health spa. The nearby foot traffic of health minded individuals would serve as passive advertising for your yoga studio. Weighing the cost of space in these areas against the potential growth in studio clientele will help you to determine if this is the right choice for you.

Choosing to place your studio in the lower priced industrial or residential districts could be a good option for some teachers. The lower cost of space in these areas could be passed to students, making for a steady clientele of budget conscious individuals who are looking for yoga instruction on the cheap. These students will be more willing to overlook unconventional surroundings in light of competitively priced rates. This will also put your studio in direct competition with other higher priced studios in your area, which happen to be located in the best possible location. A lower priced space paired with solid yoga instruction and a good marketing campaign is a recipe for success.

Making the yoga studio easy to get to also helps passively generate more clients. If your studio can be reached by public transit, all the better, especially if other yoga studios in the area are not. Many yoga students strive to reduce their carbon footprint by utilizing public transportation whenever possible, and making their trip easier will surely be appreciated.

By carefully weighing the pros and cons of each type of location, a yoga teacher may select the best possible location for their studio, helping to guarantee success in the future.

© Copyright 2011 – Aura Wellness Center – Publications Division

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Secrets of Successful Yoga Studios

Saturday, December 3rd, 2005

yoga classesBy Dr. Paul Jerard, E-RYT 500

What will happen if you are a competent, talented, and compassionate Yoga teacher, without enough dedicated students? Here is a simple answer: Don’t quit your “day job” and don’t open a studio of your own. Sorry to be so blunt, but you need time to grow your following.

When, or if, you develop a following as an independent contractor, then and only then, think about opening a Yoga center. This is not meant to be harsh, but there are enough Yoga centers with poor business skills to go around, and you don’t need to lose every penny you saved without developing sound business plans.

Therefore, please take time to develop a business plan with goals and estimated time frames. Unfortunately, I have seen too many Yoga studios open with a “one month plan.” Can you imagine opening an ashram without a telephone, getting caught up in zoning board complications, or just hoping for the best? One poorly organized studio makes all Yoga teachers look bad, and leaves the public thinking every Yoga studio is like that.

How do you feel when you go to a deli for the 20th time and the counter help tries to avoid you? Do you feel like going back again, when, half the time, they get your order wrong? Where am I going with this?

Every studio should have an appointed person for customer service and public relations. Yoga instructors should know all of their students’ names “by heart.” If you ignore your students, there is no reason for them to stay. They will feel unwelcome and unworthy. One of the worst ways to handle a student / teacher relationship is to ignore a student.

Be careful of perceptions that make you feel like you are better than your students. Remember that your students pay you to teach Yoga. You should treat them like your best friends. How many of your friends are paying for your meals, car, mortgage, or your vacations? Your students are “number one.”

Doing the “little extras,” keeps students in your classes. When a student has a question, it is your job to give an informed answer; and if you do not have one, consult with a senior teacher or your mentor. If you are not a “people person,” do not become a Yoga instructor.

Make sure that the person who answers your phone loves people. You can’t keep a studio open with a grumpy receptionist. The receptionist is the initial “gate keeper” of a studio, and for students, that gate should be held open with a wide smile.

Each studio should be a haven for students to find what they seek, without putting up with inferior service. They face far too much of it, outside the Yoga class. You should know the needs of your students and promise only what you can deliver.


© Copyright 2005 – Aura Wellness Center – Publications Division

 See our testimonials to find out what our graduates have to say about our selection of distance learning yoga teacher certification programs.

 If you are teaching a yoga class, a yoga school manager, blogger, e-zine, or website publisher, and are in need of quality content, please feel free to use my blog entries (articles). Please be sure to reprint each article, as is. Namaste!


Related Posts:

The Best Possible Locations for a Yoga Studio 

Reasons for Yoga Studio Safety Guidelines 

Yoga Teaching Opportunities Outside The Studio

Teaching Hatha Yoga: Secrets of a Yoga Studio Lease 

Yoga Business Secrets – e-Book 

Secrets to Becoming a Successful Hatha Yoga Teacher