Pranam,
After reading about ashrams and studios in the west, I am curious how it is possible to stay financially afloat without a charitable trust. Charitable trusts have kept many ashrams alive in India. Some of my family is in British Columbia and I am struck by the ability of ashrams in Canada to remain solvent on student tuitions alone. Please explain more about your business system.
Hari Om Tat Sat
Yoga Teacher Training Forum » Yoga Teacher Training Forum (issues, concerns and questions for teachers) » Business and Marketing your Business
How do western ashrams stay afloat?
(5 posts) (5 voices)-
Posted 2 years ago #
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Namaskar!
It takes strategy and guidance. I can't say I'm an expert about Canadian business. But I can shed some light on this subject. Some Yoga studios and ashrams are non-profit. I'm not sure how the benefits of being not for profit out weigh being in a business. Some non-profits in North America are doing well, while others are closing their doors.
Running a for profit studio or ashram in North America means selling and marketing everything. This is why Aura educates yoga teachers worldwide with their yoga specific business and marketing materials. Many teachers object to selling and advertising, but they go flat broke trying to give everything away.
The old strategy during good economic times was give free introductory lessons and they'll come back. Problem is the economy is so bad that students hop from one free offer to the next and show no loyalty while schools tough it out. I noticed Aura put out new material the minute the economy sunk. They adjusted their strategy to stay in business during the worst of times.
PeacePosted 2 years ago # -
Student loyalty is important for yoga schools to survive. Western yoga studios and ashrams stay alive by taking in money for tuition. They don't have charitable trusts to support them. Students who don't support the local studios run out of places to go as these studios will open with a dream, but close quickly as students jump from one studio to the next for cheap or free yoga lessons from desperate teachers. This is good for established studios because they have core groups of dedicated students. It also gives yoga teachers a picture that now is not the time to open a new studio, instead new teachers freelance by teaching in schools, dance studios, hospitals, and condo complexes.Posted 2 years ago #
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Posted 2 years ago # -
Getting back to the original post that started this thread. Western yoga studios had to go commercial or close. Even not for profits can go out of business if no money comes in. With that in mind, creativity is needed in marketing yoga to the western public. Yes, yoga helps you improve your health in many ways, but you have to explain that to a skeptical public.
Posted 1 year ago #
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