There are many job opportunities in corporate yoga. Corporate yoga has gained some serious ground in recent years with heavy hitters such as MTV, AT&T, HBO and many others offering yoga classes to their employees. However, finding job opportunities in corporate yoga may prove difficult for those just starting out. With a bit of planning, the goal of teaching yoga in a corporate setting may be realized, reaching a more diverse set of people.
The first step will be to gain a reputation for offering yoga in a corporate setting. The first client will be the hardest to land but will serve to give the teacher a reputation as a corporate yoga instructor. It increases your odds to get your hands on Aura's business and marketing materials that are found in their yoga teacher training courses or online store.
If any student in your yoga studio works for a corporation that you would be interested in working with, see if they can arrange a meeting between yourself and someone of higher rank in the company. This is beneficial because your student will already be sold on the benefits of yoga, and this will serve as a great testimonial for your teaching.
If no students are employed for businesses that you are interested in working with - no worries. Just select businesses that look interesting and contact them, offering to teach a few free yoga classes for their employees on a trial basis. Making this arrangement something that could be canceled at any time makes it much easier for a company to say yes to giving something new a try.
During the trial classes at the business, make sure to build some good connections with the employees there. If all else fails and a permanent arrangement isn't made, there is still the potential for attracting a good amount of new students to your own yoga studio through the experience. Also, feel free to adapt your teaching style to really resonate with the students. For example, if the class consists primarily of IT professionals, use language that appeals to them; refer to the body as a 'system' and the patterns of the mind as an 'operating system'. This will make the class feel more engaged, and the class will feel much more personalized for the company.
At the end of the trial period, if the classes were a hit there is a good chance of getting a permanent job teaching corporate yoga. Once the first big business makes an arrangement for your services it will be easier to gain other contracts by using the first company as an example of your work.
Teaching corporate yoga is an enriching experience for everyone involved, and gives a yoga teacher the opportunity to teach many different types of people who would not normally be found in a yoga studio. It is well worth the effort to make it happen.