By Dr. Paul Jerard, E-RYT 500, YACEP
Let’s summarize and “recycle” a few points in the previous articles I have written about options for Yoga teachers, who may be considering specialization. These are not all of the options for Yoga teachers, to consider, when thinking about how to find employment “outside of the box.” You will need to work on your intuitive feelings to get an idea for the next popular Yoga trend, if that is what you are after.
As any experienced Yoga teacher will tell you; there are many more employment opportunities for Yoga instructors outside the Yoga studios and health clubs. Over the years, I have coached and trained many Yoga teachers who were certified by other programs, but needed to see that employment opportunities for Yoga teachers are everywhere.
One of the most lucrative salaries I have ever been paid, as a Yoga teacher, was for teaching Yoga to teen students within a juvenile correctional facility. Now, this would not be for everyone, but this is a good example of opportunities for employment, when you decide to become a Yoga teacher.
Some Yoga teachers do very well teaching private or semi-private lessons to their Yoga students. Teaching Yoga privately is really a matter of demographics. You have to solicit neighborhoods with residents who have disposable income.
Therefore, to be effective, you must gear Yoga private lesson offers toward “upscale” neighborhoods. As a Yoga instructor, you have to pay your overhead too. If you charge $80 per hour for a private lesson, you will work half as hard as the Yoga teacher who charges $40 per hour.
To find out what price your local market will bear, inquire about the private rates of local Yoga teachers and personal trainers. Then, work your marketing efforts toward those clients who will actually pay for private Yoga sessions. If you have to travel to teach private Yoga lessons, your rate should reflect your travel time.
About your own students: One way to find out what your current students want is by creating survey forms. This will give you feedback as to what kind of Yoga specialization is in demand, in your local area.
Yoga student feedback is essential, but some students will walk by your survey forms for months, or years, without giving you any information. How can you create an incentive for honest feedback from your current students? Offer them a free Yoga class in return for the time it takes to fill out your survey.
Continuing education is the most important part of your Yoga teaching career. All Yoga teachers must establish a steady routine of learning more information that applies to their students. The purpose of all this Yogic education is for student safety, liability protection, and to be the best Yoga teacher you can possibly be.
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