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Advice for a New Yoga Studio Owner 2017-04-26T15:29:50+00:00

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Advice for a New Yoga Studio Owner
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Forum Posts: 12
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April 27, 2015
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December 31, 2005 - 12:38 pm
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hi everybody..

i need some ideas, am going to start my own yoga business, my father gave me a very big studio to start yoga classes and it will be the first yoga center in my country i will start preparing the place itself, the walls are in orange coulor but i think it's very hot coulor and i dont like it, what about white or light pink? and there are lots of huge windows are there any ideas?

i think even if we put curtains it would be nice to let the sun in during daytime, or at least cover some windows and let some sun in - i don't know which is better for the students? which mats is better especially that we don't have stores were can i get good quality mats am going to have it from other country or online? if there any ideas i would be thankful ..

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November 15, 2013 - 1:20 pm
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Yoga Teacher Business Tips

Being a yoga teacher presents one with some unique challenges. You have to learn to balance the business side of things with the physical, mental and spiritual benefits that attracted you to yoga in the first place. Due to yoga's increasing popularity, there is now more demand than ever for yoga teachers. Here are a few tips to help you run a successful yoga business.

Branding Your Yoga Business

First of all, you should decide if you want to operate independently as a yoga instructor or start a school. Many teachers start off by offering private lessons or by working for existing schools or fitness centers. Yet others like to brand themselves early on and open their own studio. In this case, you may employ or partner with other teachers.

If you are renting out a space, you may be able to supplement your income by sharing or subletting the space with others. These could be other yoga teachers or people offering other types of classes or services. Either way, it's important to create your own unique identity as a yoga teacher and let everyone know what you are offering.

If you have a studio, you should give it a name that's catchy and that tells people what you're about. If you specialize in a certain style of yoga you may want to include this in the name of your school.

Use the Internet to Promote Your Yoga Business

The internet provides you with many resources for attracting business and staying in touch with your clients. Having a website is practically mandatory nowadays. You should do some basic search engine optimization for your yoga business so people searching for yoga classes in your area can easily find you.

For example, you should be sure to use keywords on your website that contain the name of your town or city along with terms such as "yoga classes" or "yoga schools." Social media is also very useful for keeping people informed about your yoga business, class schedules, special events and so forth. Having a Facebook page devoted to your business gives you a way to let everyone know what you're planning.

At the same time, don't forget about old fashioned offline marketing tactics such as handing out business cards, putting up flyers and advertising in local publications.

Growing a Yoga Business Takes Time

One of the best ways to get more clients for a yoga business is through word of mouth. This takes time, and involves building up solid relationships with people so that they start recommending you to their friends. While both online and offline marketing tactics can help, there's no substitute for offering real value and ensuring that people look forward to attending your yoga classes.

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November 15, 2013 - 5:16 pm
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Thanks for the help Perdy!

The Business of Teaching Yoga

Most people who start a yoga practice do so because they are devoted to helping people enjoy a healthier lifestyle and greater amounts of well being. Very often they don't have a background in business. There is nothing wrong with this, but if you are going to have a successful yoga practice you must learn to treat it like a business.

Here are some tips to help you do this.

Set Goals

Goals are important because they give you a focus and let you know if you're moving in the right direction. Your goals may change over time, but you should always identify what you want to accomplish right from the launching of your yoga practice. For example, how large do you want your practice to be? Do you want to teach all of the classes yourself or do you want to work with other instructors? Do you prefer having your own space or would you rather work independently?

Provide Students with Incentives

Like any other business, customers often need a little extra nudging to try your yoga classes (and stick with them). There are various ways you can motivate people to get involved. You might offer a complimentary class to new students. You can offer students discounts for signing up for a certain number of classes or length of time. You might issue coupons that allow students to save money.

Market Your Yoga Business Both Online and Offline

There are many ways to promote your yoga teaching practice. You can get listed in local health and wellness directories, put up flyers on bulletin boards and hand out business cards to people that you meet. You should also be taking advantage of the many ways to use the Internet to market your business. This includes having a professional looking website as well as social media pages (e.g. Facebook, Twitter, Google+, LinkedIn, etc.). When it comes to social media, you don't have to use every single service; choose a couple that you're most comfortable with and focus on these. If you can't afford an expensive website, you can still use the free blog option that Perdy mentioned above my post.

Be Financially Aware

As with any type of business, make sure you understand all of the financial aspects of your business. This includes your cash flow, expenses, any business licenses you might need in your area, taxes and insurance. For example, you need to be aware of how much money you need to take in each month to cover your expenses and break into profit. If you are uncertain about any of these issues, make sure you do some research and get up to speed. You must always keep in mind that teaching yoga is your business as well as your passion.

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November 16, 2013 - 4:22 am
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15 Thoughtful Tips for Your New Yoga Studio

Making the commitment to open your own yoga center is very exciting. After you sign the lease, think carefully about how you want the community to perceive your space and how you can reach out and embrace a diverse clientele. Here are a few thoughtful tips to get you off to a good start.

1. Before you open the doors to the public, take the time to connect to your space privately; maybe this means a meditation, a solitary yoga session, or a jubilant dance.

2. Make sure the entire studio is sparkling clean from the ceiling to the floor.

3. It is great to have good quality of natural light, but also be able to dim the room when appropriate.

4. Purchase the best quality yoga mats, belts, and blocks you can afford.

5. Create ambience with a variety of pillows and bolsters covered in beautiful vibrant fabrics.

6. Music is often essential for a soothing atmosphere; a good sound system is a plus.

7. Try to isolate the office section of your studio from the main area.

8. Create a cozy, hangout alcove where students can relax and mingle while waiting to go into the next class.

9. It is fine to sell products, but usually a good idea to place your retail area in a discreet location.

10. Try to find a spot to post a community board for notices and information. Building a yoga studio is about building a community.

11. It is tempting to fill your rooms with Buddha and Hindu deity statues, but maybe chakra and mandala banners will feel less religious and more spiritual for your students.

12. Consider purchasing a gong or a bell as a way to let practitioners know you are ready to begin the class.

13. Incense is too strong for some; a high-grade lavender aromatherapy mist can eliminate odors as well as create a calming mood.

14. Keep the building at a comfortable temperature, unless of course, you are teaching Bikram yoga.

15. One of the most important things about your studio is you. Always try to radiate a calm and composed demeanor to your clients.

Once you open, you may find it useful to ask for comments and suggestions from your clientele, as well as from family and friends who drop by. Most importantly, you want your new studio to be a place where everyone feels comfortable, relaxed, and welcome.

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March 23, 2016 - 9:40 pm
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Part of the success of a yoga studio is how the staff handles yoga student complaints. The therapeutic system of yoga is related with transforming human physical and psychological well being influencing all functions like breath, emotions and physical personality along with their synchronization.

Teaching yoga is becoming a much more popular profession nowadays however the job requires extremely tough demands and responsibilities. This position also necessitates control on nerves, professional competency and personal dignity. A yoga teacher is like a mentor who is accountable for each and every action or behavior. It is an ethical responsibility of a trainer to maintain standard and friendly atmosphere in class during practice, always focus on student’s personal and emotional development. Student and teacher should develop a unique relationship of trust and positive attitude.

There are different levels of practitioners present in a yoga class and every teacher experienced or faces problems while conducting session like teaching style censure, injuries and student’s practice complaints. A skilled professional should be well prepared before for handling these situations and complaints. Teacher training programs help a lot and assist instructors to find way or tips to sort out issues vividly. One of the most commonly found problem during yoga class is getting physically hurt or injured due to overexertion and over performance causing strain in some particular muscle or joint. For efficiently managing such type of issues the teacher should always remind students not to practice beyond their body limits, perform according to your own body pace and flexibility. In yoga flexibility, strength, stability and consistency comes through patience and practice. Sometimes new comers compare their selves with other members of class or person next to them and make serious mistakes in body placement which cause distraction in flow of practice. It is the duty of trainer to intelligently sort out the issue by guiding student in private conversation about difference in body types, flexibility and levels of practice.

A student teacher confident and trustworthy relationship and communication plays an important role in maintaining class decorum. The teacher should always stay connected with students and show deep concern for their queries. It is good to hear their problems in an appreciated manner, do not avoid them so that they can feel ignored and disheartened. Do best effort to satisfy issues raised in class time to time also try to address every individual complaint in privacy, avoid the discussion publicly. Other complaints are related to performing asanas with proper body alignment, environment of practicing area and offering physical adjustments or assistance to some students. It is the responsibility of a teacher to handle all complaints in an optimistic way by encouraging students to continue their practice according to their own body pace and assisting them with modified versions of asanas or adjustments. Try to flourish friendly and fun loving environment in class for calming down mind.

A proficient trainer has an ability to manage students emotional issues occurred in class at an early stage. The continual teacher training courses are beneficial in gaining knowledge and solving different levels of problems registered in class, always keep head high, do not lose confidence and set good example of hard work, devotion and competency.

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