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April 27, 2015
I'm thinking of sending out cards announcing several classes I will be teaching and am trying to remember what the recommended radius is for a mailing. I have a vague recollection that Paul either wrote or said something on one his marketing cd's about people not wanting to travel more than (____). Is it 1 mile, 5 miles, 5 minutes? I remember it's not very far, and if I were to go by my practice it's 1/2 a mile unless I'm following a very special teacher. Anyway, I don't want to waste what little advertising dollars I have, so would appreciate any help you could give me to jog my memory.
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