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Cost effective advertising?
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Forum Posts: 102
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December 13, 2009 - 1:36 am
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Tomako wrote:
What is the most cost effective form of advertising or marketing my Yoga studio? :P

Hello

There are few advertising technique available right now that are cost effective. Through Internet Marketing your business can achieve greater success especially if your clients are satisfied with the services you have rendered to them. And through internet you have a wider coverage and you are able to reach people anywhere as long they have access to the internet. But before you'll become successful of course you will have to properly deal with your customers. Customers are the best advertisers so might be better if we deal with them first and the rest will follow. Start by creating your own website, introduce your products and services in the simplest way. Have a customer service support so you can monitor your website's visitors and your clients. For example, a live support service company that can provide quality service to your customers every time somebody will visit your website and would like to purchase any product you might have.

It will not only help you boost sales but could also convert your prospect into constituents. You can check this blog I was recommended so you will gain more information about the importance of customer support software.

If you have other more comments or suggestions I'll highly appreciate if you post them here. Thank you!

Miley :roll:

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December 14, 2009 - 4:00 pm
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Miley,

Your marketing speak sounds...........uh.............I don't get it. If I don't get it, neither will the other yogis who frequent this forum. Believe me, Internet marketing is a mystery to most yogis. Please translate: What are you talking about? That 24/7 site is just a 6 cents a minute chat line to nobody. Are you content spamming or are you an online marketer playing cloak and dagger games? Heck, you can go anywhere and chat for FREE. I agree the Internet is your best solution, but you're talking in riddles.

Quote:
"But before you'll become successful of course you will have to properly deal with your customers. Customers are the best advertisers so might be better if we deal with them first and the rest will follow."

When you say: "might be better if we deal with them first and the rest will follow." It sounds like a Sopranos episode. How do you deal with your customers and what is the rest that will follow? It sounds SCARY!

You call them customers, be we call them students or clients. In yoga the student teacher relationship is built on trust. We don't deal with them. And we don't deal them. But getting back to your way: How would a prospective "customer" be your best advertiser? They don't even know you yet. Give us some steak because your sizzle is starting to smoke this thread up and I can't get a clear picture.

Gator

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December 14, 2009 - 5:27 pm
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Hi Gator,

I love it! <img src=" title="Laughing" /> Do you take candy from strangers? :roll: Maybe that post is real. Maybe it's Gator Bait! It got by forum security, but it smells spammy and the language is smoke and mirrors. :P Anyway, somebody who's using a blogger blog is a marketing novice. How's he going to help you make a yoga web site? A blogger blog is better than nothing. You can do what he did. Are you talking to nobody and paying 6 cents a minute to find out? You can pay me six cents a minute to listen to you. In the meantime, stop taking candy from strangers and talking to shadows. You're supposed to be a yoga teacher not a babe in the woods.

Peace,
Parell

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July 4, 2010 - 7:44 pm
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Every time I talk to a local paper or a trade publication, they want an arm and a leg. Guess I'm not assertive enough.

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June 29, 2010 - 4:48 pm
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1) Website. Places like netfirms.com and myhosting.com have packages under $5.00 per month. It is a bit of work, but if you are a bit of a geek (or know one) it's not hard to setup. The real work is posting content. That's the most important part of a website. Putting something fresh out there on a regular basis.

If you are not ready for a website, create a FaceBook page and/or Twitter account and post messages about Yoga and where you are. You will attract followers!

2) Press Releases, especially for guest teachers or special workshops. There a few local papers in my area that will publish just about anything in their "Lifestyle" sections if you send it to them "PRESS RELEASE" style. Just make sure they know the "Who, What, When and Where"

3) Special workshops! - Host teachers from other schools. They do not have to be Yoga workshops. It could be a special meditation class, or perhaps eating healthy. Promote the workshops with press releases and flyers.

4) If there are any events in your town, setup a table and pass out flyers.

5) Find any Business-to-Business trade magazines. They are usually starved for content. Spoon feed them information about your studio, maybe they will do a piece on it.

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October 8, 2010 - 11:02 pm
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Yoga Teacher Training - How to Find a Teaching Job

So you've got your fancy yoga teacher training certification; you've read the books, practiced the dialogue, and adjusted everyone in your social circle. How do you get a job teaching yoga? Never fear. This query has plagued many a yogi before you. The most important thing to remember is that where there is a will there is a way. There is no quick fix, short answer to the question but I can offer a few suggestions that have been known to be effective.

First off, you may want to visit and take a class or two at any studio you are considering working for. Sometimes, you'll find the vibe of the studio or the class does not suit you. Taking the class can save you the frustration of resigning the position after teaching a class or two. Another benefit of taking the class before applying is getting the opportunity to be seen by some of the instructors there and striking up a conversation after class. You never know who will be doing the interview or conducting the audition for a job.

Thinking outside the box can also be helpful when looking for teaching opportunities. Don't just apply at yoga studios. Gyms, fitness centers, spas, schools, athletic teams, nonprofit organizations, and corporate functions are all fertile ground for growing your yoga business.

One of the problems with inexperienced teachers is that, well, they don't have any experience. A simple remedy for this problem is to spend some time practicing karma yoga, teaching voluntarily on a weekly basis. It doesn't have to be a paid job to count as a teaching experience. This can help you shine up your resume.

You also want to do everything you can, within reason, to raise your profile and promote yourself amongst friends, families, co-workers, and the World Wide Web. Handing out business cards and allowing word of mouth to spread is still one of the most effective forms of advertisement.

The longer you stick with it and continue to work on your individual practice and teaching skills, the easier it will become to get a job. You will also gain the confidence you need to teach your own classes or open a studio. The latter can be an overwhelming task so you may want to spend a couple of years teaching before going forward with that step. You can always feel free to contact the studio where you completed your yoga teacher training and seek out further advice.

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August 15, 2011 - 11:22 am
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Two Tips for Boosting Your Yoga Business

Providing an excellent and beneficial service for your yoga business is vital for increasing its popularity. In a day and age where people are reluctant to spend money on things that may not be seen as a necessity, you really have to provide good service to secure more customers. There are a few ways in which you can really put your yoga business firmly on the map in your area and gather even better reputation. In this article, we shall take a look at a couple tips for boosting your yoga business.

Providing a satisfying and beneficial service to your yoga class clients is vital for building your reputation and gaining new customers. You have to remember that people are interested in your business only because they want to benefit from it in some way, not you. To ensure that your clients are benefitting from what you have to offer, you need to make sure that what you offer is top-notch practices and education. When your client leaves your establishment, they should feel the benefits of correct yoga postures, leaving them feeling excited about attending again and again. Keeping your clients happy is the best way to keep them - and the good word will soon spread around.

The one sure-fire way to lose customers is to provide incorrect information and techniques. Teaching the wrong type of methods, or methods that are too advanced, can lead to a person becoming injured. Once someone has had a bad experience from your yoga business, you will most likely lose them as a client, and then the bad word will soon spread around. Always remember to take into consideration the level in which a client is working at and don't rush them into anything too advanced.

Another good way for boosting your yoga business is to increase your reach of potential clients. You can achieve this by offering multiple levels of training. So you may want to offer yoga sessions for people who are beginners, intermediates and advanced practisers. However, if you are going to offer an advanced course, then you need to again make sure that your techniques and knowledge is advanced as well. Doing this will also allow people with no experience in yoga to begin at a steady pace and work their way up to your intimidate and advanced programs - making it a win-win situation for both you and your clients.

Providing multiple services and technically correct yoga sequences will ensure that your yoga business begins to grow at a steady pace. Once your clients are happy, they will spread the word to their family and friends about how much better they feel after attending your yoga class, which will help to grow your business to new levels.

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November 9, 2011 - 1:07 am
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I gone through full discussion and got much more information about promotion of yoga business with help of your yoga website. As other marketing mediums are too much expensive doing online promotion is good. I thank you all for information about yoga spreading reach to people by providing them advanced training.

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