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How Can I Market My Yoga School? 2017-04-26T15:29:50+00:00

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How Can I Market My Yoga School?
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Forum Posts: 8
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November 28, 2008 - 3:15 pm
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Hi,

Although the true purpose of yoga is to still the mind and connect to the divine within there are many yoga teachers who want to guide others on this path however can not make ends meet financially at the end of the month....

If you can connect with this I might suggest a Free upcoming workshop on Monday December 8th...

Om Shanti

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December 10, 2013 - 11:24 pm
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How Can I Market My Yoga School?

When all is done and your yoga school is designed and the opening is planned, the most important thing that you can do is market your studio. Without appropriate advertisement, a studio is unlikely to succeed. However, if you take advantage of the variety of marketing opportunities that are available, you can plan for success in your school before it has even opened.

Many people overlook the important step of advertising your school in newspapers and relevant magazines. This is because of the influence of the Internet, but it does not mean that print sources should be ignored. This type of media has its own audience, and reaching these people can be achieved through ads in print media.

Designing flyers and posting them on telephone poles, pinning them to bulletin boards in stores and libraries, and even handing them out in crowds of people can be effective in drawing in students to a new yoga school. This is often enhanced through the offer of a discount or special deal, which can be outlined on the flyer and does not have to be major.

Setting up an attractive website for your yoga school is an important step in marketing it to your future students. This website should be easy to navigate, and it should include as much information as you can make available to your audience. Listing the classes that you will be offering and the prices for them is a good way of attracting students prior to opening a studio, and this can be done easily on a website.

Once you have a nice website set up for your school, advertising online can be easy. There are a variety of yoga forums or groups that you can advertise in, and you can find individuals who practice yoga in the area and speak to them directly. Many companies, including Google, will also allow you to cycle ads for your school for a decent price, and this type of ad can reach a wide audience.

The social media circuit is always buzzing, and applying this concept to your own marketing techniques can make a difference. Utilizing platforms such as Facebook, Twitter, and Instagram can be good ways of advertising. Setting up social media pages for your studio allows students to connect with each other, as well as opens the gateways for easy communication. You can also take out ads on these sites for a small fee.

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July 31, 2014 - 12:54 pm
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Jindi you are on target. Social media is the way to go. You don't have to spend any money at all, but now FaceBook allows you to target geographically within a specific area. Of course, you could do the same with Google AdWords, but statistics reveal that eyes don't focus on Google ads much these days.

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August 9, 2014 - 7:42 am
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Do not forget about good service., oral referral can be a complex network customers! or like Jatwilla said. Being viral online is a break that can get you tons of students 🙂

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April 6, 2016 - 12:14 pm
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Thank You Julie, Jatwilla, Jindi and Carol!

Here are some ideas about how to start a yoga class for new instructors.

Congratulations! You have completed your yoga instructor training and have all the credentials you need, and you're ready to start teaching. Now what?

Choose Your Studio and Your Students

Teaching yoga is unlike many other activities. You can choose the place, people and time you want to teach. There is 95% more work outside the studios and there are infinite opportunities where people gather in groups every day.

Where you hold your class is going to depend a lot on who you want to teach. If you want to teach children, an ideal place might be a school gymnasium after school hours or in a local community center. Find out where birth classes are held if you want to teach pregnant women. Consider sharing studio space with another yoga or fitness instructor at first; you'll save money and also see how other instructors manage their classes. You may also be able to share equipment.

Your studio should be quiet and have access to water, good air circulation and pleasant lighting. Ultimately, it's most important to find a space that you find attractive and comfortable. You'll be spending a lot time there!

Plan Your Program

Develop a series of just one or two classes at first; as a new instructor, you might find it hard to fill more classes. You should make sure that one is at the beginners' level. While teaching more advanced classes is fun and interesting, a beginners' class will bring in new students who haven't committed to another teacher or style of yoga. Add classes as your students advance and the demand increases.

Market Your Class

It can be a challenge to get publicity for your new class or classes, especially in an area where there are many other yoga instructors. Here are some ideas for getting the word out:

-Offer a free class or two

-Hang posters and flyers in places where health-conscious people gather

-Make business cards and hand them out constantly

-Take advantage of social media: Facebook, etc.

-Don't be shy: tell everyone about your class. Word of mouth really works.

Final Details

Plan every minute of your first several classes - it's better to be over-prepared than under. Consider doing a dry run of your class with a friend ahead of time. Check your equipment, including your music system if you choose to have one. Take a deep breath and open your door. Good luck!

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December 25, 2016 - 6:44 pm
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One thing to know is that you can spend tons of time on social media and advertising just to be attacked by one troll who makes up a convincing story. That little troll might live 3,000 miles away, be 13 years old and be mad at the world. Meanwhile, you spend hundreds of hours trying to sow seeds for the future and one troll gets friends to give you a Yelp beat down. They do it to restaurants most of the the time. Easy enough for them to start stories about insects and diseases.

What can you do? Hire a person for damage control or do it yourself. Sadly, this is one more extra job like repairing windows after vandals have had their fun.

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December 25, 2016 - 7:20 pm
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Thank you for bringing this up. Every studio needs a social media person that handles public relations. It is an extra job that we must be diligent about every day. The Internet can build or destroy a business, whether we like it or not. Look for complaints about your business and do your best to resolve them.

Sadly, a troll who makes a false claim can do damage and Yelp will not remove these complaints and it is a weakness for every business, regardless of size.

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February 17, 2017 - 9:44 am
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