Yoga Teacher Training Forum

Yoga Instructors: Would you like to network with fellow teachers worldwide? Here is a resource to find answers for every possible question regarding continuing education, improving your classes, student safety and much more.


Please consider registering


— Forum Scope —

— Match —

— Forum Options —

Minimum search word length is 3 characters - maximum search word length is 84 characters

Register Lost password?
sp_Feed sp_TopicIcon
How do western ashrams stay afloat?
sp_NewPost Add Reply sp_NewTopic Add Topic

July 11, 2010 - 7:44 am
sp_Permalink sp_Print sp_QuotePost


It takes strategy and guidance. I can't say I'm an expert about Canadian business. But I can shed some light on this subject. Some Yoga studios and ashrams are non-profit. I'm not sure how the benefits of being not for profit out weigh being in a business. Some non-profits in North America are doing well, while others are closing their doors.

Running a for profit studio or ashram in North America means selling and marketing everything. This is why Aura educates yoga teachers worldwide with their yoga specific business and marketing materials. Many teachers object to selling and advertising, but they go flat broke trying to give everything away.

The old strategy during good economic times was give free introductory lessons and they'll come back. Problem is the economy is so bad that students hop from one free offer to the next and show no loyalty while schools tough it out. I noticed Aura put out new material the minute the economy sunk. They adjusted their strategy to stay in business during the worst of times.


Forum Timezone: America/New_York

Most Users Ever Online: 178

Currently Online:
10 Guest(s)

Currently Browsing this Page:
1 Guest(s)

See All Online Activity
Members Birthdays
Today: None
Upcoming: None

Top Posters:

Priyah: 156

laparadis: 146

Yoga Paul: 138

ashmin: 98

Parell: 82

Gator: 77

diedwardo7: 77

Traci: 73

Yogi: 70

Don Briskin: 69

Forum Stats:

Groups: 1

Forums: 24

Topics: 2790

Posts: 4279


Member Stats:

Guest Posters: 41

Members: 1928

Moderators: 1

Admins: 4

Moderators: techsupport