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How do western ashrams stay afloat?
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Vidyabhusana

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July 11, 2010 - 7:44 am
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Namaskar!

It takes strategy and guidance. I can't say I'm an expert about Canadian business. But I can shed some light on this subject. Some Yoga studios and ashrams are non-profit. I'm not sure how the benefits of being not for profit out weigh being in a business. Some non-profits in North America are doing well, while others are closing their doors.

Running a for profit studio or ashram in North America means selling and marketing everything. This is why Aura educates yoga teachers worldwide with their yoga specific business and marketing materials. Many teachers object to selling and advertising, but they go flat broke trying to give everything away.

The old strategy during good economic times was give free introductory lessons and they'll come back. Problem is the economy is so bad that students hop from one free offer to the next and show no loyalty while schools tough it out. I noticed Aura put out new material the minute the economy sunk. They adjusted their strategy to stay in business during the worst of times.

Peace

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