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April 27, 2015
Before you tell anyone about your yoga studio, you might want to find out what is bringing them through the doors right now. What makes your studio attractive enough for your students to come in and stay. This will make your elevator speech much more effective regardless of how you reach out to student prospects.
What are Yoga Students Looking For?
As a yoga instructor, it can be difficult to fill your classes week after week. So how do you keep students coming back? To answer this question, here are four tips for creating a great and engaging class.
Whether it is the calming tone you use or the witty remarks you make between poses, your personality needs to be captivating as a yoga teacher. Sure, the great information is what your students are paying for, but it is your unique style that will be the differentiating factor between you and the other studio in town.
Okay, so you have the personality. However, if you are simply calling out poses and making commands, then your students may as well stay at home and watch a yoga DVD in their living room. Instead, you need to provide an experience. For most studios, this means a relaxed and calming environment. But you may want to get extra creative to find a way to compete with the other local studios.
One of the most important things for a yoga instructor to do is cultivate good relationships. Successful yoga studios already know that the best type of marketing in the yoga world is word of mouth. If you ask your new students what brought them to your class, many will reply that they came based on a recommendation from a friend, family member, or coworker. So always make sure to introduce yourself to every student and learn a bit about them. By putting this effort into knowing all of your students, you are also cultivating their trust in your leadership.
This is another deciding factor that will keep students coming back week after week. While a teacher must be centered and calm, they must also show enthusiasm for what they are doing. Yoga teachers really need to radiate joy to their students and get them energized.
If you are new to the yoga world, then these are some great tips to get you started with creating a successful class that is packed each week. While students are paying for guidance through the positions and tips on proper technique, any licensed yoga professional can provide this. It is your unique personality, energy, ability to provide an experience, and effort in creating lasting relationships that will set you apart.
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