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April 27, 2015
I am curious if anyone has any special methods for promoting Kids Yoga. This is probably the best month of the year for such a promotion with children going back to school. I know I have to send a mailing, but the cost of direct mail is such a bear. Please let me know soon because September is approaching fast.
April 27, 2015
Low Cost Methods for Marketing Kids Yoga
Although late August is prime time for kids yoga promotions. you need to be present all year long. Don't forget that late December and spring are also hot times for children's activities. Yoga has also moved into summer camps too. So, you want to be in front of your local audience everyday.
Yoga offers plenty of benefits for children and adults alike, but it is often hard to sell this idea to some parents. However, when using the right marketing techniques, one can get parents to sign their children up for yoga in droves. Here are four low cost methods for marketing yoga to kids.
Social media: With a Facebook page, a yoga business can reach out to potential customers from around the area. To get started, one should create a page with all the pertinent information about the business; at the same time, one should offer customers pictures and articles about yoga and the benefits of this ancient practice. With this soft sell approach, the business will find customers without much trouble. Remember, when accentuating the positives, one can see the product or service sell itself with little effort from the business.
Freebies: To get people in the door, some yoga studies offer a free session or two. This will allow the child to try it out without obligating the parents to pay. To do this, the business should advertise on their website or Facebook that it is offering a free session for new customers. Ideally, the session would not come with any obligations as people will grow weary when they need to provide a credit card or other information.
Flyers: A business can gain interest from potential customers by handing out flyers on the street. When using this technique, the company should attach a discount coupon to the flyer, so the potential customer feels enticed to sign up for sessions. This is the perfect way for a small business to get people in the doors and start practicing yoga.
SEO campaign: With a long-term strategy, a business can gain a lot of customers using SEO. To get started with a campaign, one should create plenty of readable and unique website content. After that, the business should get links from reliable and trusted sources that customers will enjoy. Then, after some time, the organic rankings of the site should rise nicely and the website will gain traffic from Google, Yahoo and Bing searches.
With these four tips, a yoga studio can market services to parents who may not otherwise think of sending their kids to yoga. Remember, inexpensive approaches work just as well as high cost ones provided a studio takes time to understand their market and customers.
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