Yoga Teacher Training Forum

A Few Tips and Guidelines for Promoting a Yoga Book

Yoga is popular because it combines strength training, balance training, and stretching into fluid movements that look like a ballet. To the outsider, it might have the appeal of a secret ritual. To participants, it is a versatile because it offers low impact or high intensity exercise depending on individual effort. Yoga does not even require equipment, so it is a popular art with many people wanting to learn every year.

Many authors have already cashed in on this industry, and new books are being written right now. For an aspiring Yoga author, there are plenty of points to keep in mind to ensure success. Before it can reach the bookshelf, a book must be accepted by a publisher, and they are the first customer to please. The good news is their standards are designed for market success.

A new Yoga book has plenty of existing competition, and so it is critical for the author to find an original angle. Attractive high resolution photographs are a plus, but so is a book written by or endorsed by a new Yoga guru. New voices are given attention, and a fresh approach can sell a book. Good content will generally sell a book, but book companies want to see an angle that gives the text an edge. Without an edge, your book will not pass the interview stage.

Another tip for selling a Yoga book is to keep in mind that this art has many adherents who love to pick up yet another text. Many readers are fitness instructors who constantly look for ways to set themselves apart from other instructors. A hot new topic will be followed by readers looking to stay trendy. To that end, a Yoga book should include an introduction for beginners but also contain jump off points for veterans look for what is new.

A final tip for selling Yoga books is to strive for a wide audience. This discipline originates from Eastern philosophy, and it is associated with the counter culture of the 1960s. Some people dislike Yoga, so a book intended for a general audience should focus on neutral themes. Yoga is an exercise to many but also a religion to a few, so it is best to decide early which road to take. It is possible to focus exclusively on pictures of people exercising and offend neither audience.

Related to this subject:

How to Promote a Yoga CD

In this contemporary era, more and more people are taking yoga classes in order to become mentally and physically fit. Although there are a lot of props and tools that can be used to enhance an individual's yoga experience, the use of yoga CD's can be particularly advantageous. This is the case for several reasons, including the fact that yoga CD's featuring a great mix of unique songs can create positive energy and motivate students to perform movements to the best of their ability. Individuals who are interested in promoting great yoga CD's to help facilitate the success of yoga practice should note that there are a plethora of ways promotion can be done. Here are several:

1. Hire A Professional Marketer.

Because marketing specialists oftentimes have extensive education and experience in the field within which they work, it is generally a good idea to solicit the advice and counsel of an individual who is familiar with the ins and outs of advertising goods and services. In searching the internet, you will find a plethora of businesses and companies that offer a broad range of unique services designed to make your product more marketable. For example, Single Platform helps businesses get the word out regarding their goods and services by advertising them across several popular websites and business apps. Additionally, Single Platform makes it easy for prospective clients to find their customer's businesses. They also ensure that there is enough information available for the prospective client to decide whether purchasing your product would be an advantageous investment for them.

2. Social Media Marketing.

Although there are a plethora of different advertising mediums you could use to market your yoga CD, social media marketing has become an increasingly effective venue through which to do so. This is the case for several reasons, including the fact that information disseminated through social media channels such as Twitter and Facebook can go "viral." This means that once the data becomes public amongst one social network, it has the potential to be shared with the entire network of each individual within the original social network. Since this is the case, it is a good idea to do things like tweet promotional links advertising your yoga CD through your professional Twitter account. Doing so can get you retweeted and potentially put your yoga CD in front of millions and millions of people.

3. Offline Marketing.

While online marketing through mediums such as Twitter and Facebook can be incredibly effective, you should never forget the power and importance of offline marketing. There are several great offline marketing strategies you can employ, such as listing your website on your business cards and passing them out at the next conference or lecture you attend. Additionally, you could try placing an ad in the phonebook or having your yoga CD strategically placed in a gym known for offering excellent yoga instruction.

Conclusion

If you are interested in promoting your yoga CD, you should note that there are a plethora of fun and effective ways to make it happen. By implementing some or all of the strategies listed above, you will likely find that your advertising efforts prove efficacious and successful. Good luck!

Good points Alcott. The marketing is more than 50% of an author's effort if a book is to be sold. Yoga practitioners are not likely to hard sell anything, even if it's good for you. Many yoga authors don't get involved in marketing their work.