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How to Promote a Yoga Book or CD 2017-04-26T15:29:50+00:00

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How to Promote a Yoga Book or CD
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February 18, 2009 - 2:05 am
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In 2006, I wrote a short manual 'TAPAS CYCLE' an illustrated booklet to how to practise yoga at home for beginners. My editors, except taking most of my author rights did not do much to promote it. I recently got back my rights and decided to promote it myself.

But I really don't have any clue to how to promote it. I think I need some advices specially that yoga is not easy to attract people in my home country lebanon. thank you

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November 16, 2013 - 4:40 pm
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A Few Tips and Guidelines for Promoting a Yoga Book

Yoga is popular because it combines strength training, balance training, and stretching into fluid movements that look like a ballet. To the outsider, it might have the appeal of a secret ritual. To participants, it is a versatile because it offers low impact or high intensity exercise depending on individual effort. Yoga does not even require equipment, so it is a popular art with many people wanting to learn every year.

Many authors have already cashed in on this industry, and new books are being written right now. For an aspiring Yoga author, there are plenty of points to keep in mind to ensure success. Before it can reach the bookshelf, a book must be accepted by a publisher, and they are the first customer to please. The good news is their standards are designed for market success.

A new Yoga book has plenty of existing competition, and so it is critical for the author to find an original angle. Attractive high resolution photographs are a plus, but so is a book written by or endorsed by a new Yoga guru. New voices are given attention, and a fresh approach can sell a book. Good content will generally sell a book, but book companies want to see an angle that gives the text an edge. Without an edge, your book will not pass the interview stage.

Another tip for selling a Yoga book is to keep in mind that this art has many adherents who love to pick up yet another text. Many readers are fitness instructors who constantly look for ways to set themselves apart from other instructors. A hot new topic will be followed by readers looking to stay trendy. To that end, a Yoga book should include an introduction for beginners but also contain jump off points for veterans look for what is new.

A final tip for selling Yoga books is to strive for a wide audience. This discipline originates from Eastern philosophy, and it is associated with the counter culture of the 1960s. Some people dislike Yoga, so a book intended for a general audience should focus on neutral themes. Yoga is an exercise to many but also a religion to a few, so it is best to decide early which road to take. It is possible to focus exclusively on pictures of people exercising and offend neither audience.

Related to this subject:

How to Promote a Yoga CD

In this contemporary era, more and more people are taking yoga classes in order to become mentally and physically fit. Although there are a lot of props and tools that can be used to enhance an individual's yoga experience, the use of yoga CD's can be particularly advantageous. This is the case for several reasons, including the fact that yoga CD's featuring a great mix of unique songs can create positive energy and motivate students to perform movements to the best of their ability. Individuals who are interested in promoting great yoga CD's to help facilitate the success of yoga practice should note that there are a plethora of ways promotion can be done. Here are several:

1. Hire A Professional Marketer.

Because marketing specialists oftentimes have extensive education and experience in the field within which they work, it is generally a good idea to solicit the advice and counsel of an individual who is familiar with the ins and outs of advertising goods and services. In searching the internet, you will find a plethora of businesses and companies that offer a broad range of unique services designed to make your product more marketable. For example, Single Platform helps businesses get the word out regarding their goods and services by advertising them across several popular websites and business apps. Additionally, Single Platform makes it easy for prospective clients to find their customer's businesses. They also ensure that there is enough information available for the prospective client to decide whether purchasing your product would be an advantageous investment for them.

2. Social Media Marketing.

Although there are a plethora of different advertising mediums you could use to market your yoga CD, social media marketing has become an increasingly effective venue through which to do so. This is the case for several reasons, including the fact that information disseminated through social media channels such as Twitter and Facebook can go "viral." This means that once the data becomes public amongst one social network, it has the potential to be shared with the entire network of each individual within the original social network. Since this is the case, it is a good idea to do things like tweet promotional links advertising your yoga CD through your professional Twitter account. Doing so can get you retweeted and potentially put your yoga CD in front of millions and millions of people.

3. Offline Marketing.

While online marketing through mediums such as Twitter and Facebook can be incredibly effective, you should never forget the power and importance of offline marketing. There are several great offline marketing strategies you can employ, such as listing your website on your business cards and passing them out at the next conference or lecture you attend. Additionally, you could try placing an ad in the phonebook or having your yoga CD strategically placed in a gym known for offering excellent yoga instruction.

Conclusion

If you are interested in promoting your yoga CD, you should note that there are a plethora of fun and effective ways to make it happen. By implementing some or all of the strategies listed above, you will likely find that your advertising efforts prove efficacious and successful. Good luck!

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July 19, 2014 - 5:57 pm
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Thank you for the tips Priyah. I have learned much from this thread.

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August 1, 2014 - 12:37 pm
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I see Priyah mentioned this, but the most economical place to promote your yoga CD, book, or DVD is on Facebook in the communities. You don't have to talk shop all the time, but you can make sure you leave a trail that leads back to your CD, book, or DVD. Authors spend hours at signings, but you can use social media just as well. Unless you want to travel and do book signings for the rest of your life, it might be worth considering social media as a broadcasting network.

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August 1, 2014 - 6:14 pm
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I know that the book has been made and marketing efforts should be directed on how the released book can be marketed, i just want to put on some points for those who are trying to or wanting to write a book on yoga.
1. keep in mind your readers
-In writing anything you always have to consider your readers; will they understand your vocabulary, and most especially can they connect with the book. Is the book interesting and useable enough for your readers.
2. You can search a major problem in your community from it research potential solutions.
In your case, Yoga is not very well known in your country. You can publish a book on how Yoga drastically change people's lives in almost all countries in the world.
3. Know your competition
You can visit the nearby store and figure which books about yoga sells and which topics are interesting enough, with enough market. This give you a certain edge on how to start writing and what to write.
4. Collaborate
Ask people in your neighborhood, in social media or get in attach with people who have already written successful book. This will give you a pulse about the market. And number of people that will probabaly be willing to help you throughout.

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August 4, 2014 - 12:55 pm
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Namaste Julie,

These are good ideas and I agree about the vocabulary, but yoga books tend to be full of Sanskrit words and jargon related to yogic techniques, methodology, and philosophy. If someone is writing a book for beginners, they'll do a cross reference between Sanskrit and the language the author is writing in. A book for teachers or long-term practitioners will tend to have more Sanskrit and less explanations about what the words mean.

I think most authors in yoga are teachers compiling their notes and realize they have enough information to help their students. As time goes on, they realize they could self-publish through Itunes or Amazon. If a book really does well it might be time to self-publish in print or get an agent. Based on the way it is today, you are better off to self-publish and do your own marketing. An agent will take your money, but you will still have to do most of the work concerning marketing.

Aum Shanti,

Sandy

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August 5, 2014 - 6:58 pm
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Love the second birth of this forum and the fresh ideas here. Most people think that writing a book or making a video is the hard part. I don't want to take anything away from writing because I know it takes a lot of effort. Paul has mentioned that I should compile my articles and create an e-Book or CD. To this date I haven't taken that step, because I see the marketing as a huge task. Many of you have managed to make me think about about the possibilities. Thank you for making me think again.

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August 5, 2014 - 7:34 pm
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Hey Sangeetha,

Once you have your manuscript together, have a few friends read it and see how your articles flow together. You may have to write a few pages to make the individual articles flow together. However, your efforts will be worth it. I think youtube offers a good format on social media for getting the word out about your writing and your book, DVD or CD.

Hari Aum,

Sanjeev

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August 6, 2014 - 6:05 am
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Namaste Sandy,

That is a very good point and will give our teachers a new perspective about book publishing.

Thank you very much.

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August 6, 2014 - 6:09 am
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Namaste Sangeetha,

Start compiling and i bet you will have a good set of publish worthy information about your yoga journey.

All the best,
Julie

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August 6, 2014 - 9:54 am
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Good points Julie! Book publishing used to be very painful because publishers act like banks. They think they hold all the cards and they did until the Internet made it possible to distribute your books through your own website, iTunes, Amazon, etc. Nowadays and author with ambition can self-publish. Once the book is read by friends and colleagues, you will see a few mistakes. To polish it, hire a good editor to get it ready for the market and then read it again. Even the best of books have mistakes.

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August 7, 2014 - 9:08 am
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Hi Alcott! Thank you for sharing. Have you ever thought of self publishing a book about yoga?

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August 7, 2014 - 10:10 am
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Hi Julie! Thank you for your pointers as well. I used to work in the publishing industry, but the industry is cutting back on help because of self-publishing much like banks are cutting back on tellers and replacing tellers with machines. The secret in the publishing industry is that electronic books are changing the world. Anyone can publish a book through Amazon or iTunes. So, the author can go direct to the market without an agent or a publisher, but they "play hard to get." It's all "smoke and mirrors." The new authors go direct and use social media to broadcast their new book, DVD or CD. If you get a contract with a publisher, you keep one dollar per sale for royalties. It could be a little less, but let's round it off to a dollar. If you self-publish a $20 book, you keep it all. I don't have yoga articles like Sangeetha, but I have a manuscript for a mystery and I should have it ready in 2015. However, all of you yoga teachers should be compiling your notes and eMail to create a book, DVD or CD. Yoga is a hot subject and will be for years to come.

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August 8, 2014 - 11:00 am
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Good points Alcott. The marketing is more than 50% of an author's effort if a book is to be sold. Yoga practitioners are not likely to hard sell anything, even if it's good for you. Many yoga authors don't get involved in marketing their work.

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August 9, 2014 - 4:46 am
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Thanks Alcott now i understand what royalties are, may your book be a total hit! Fellow Yogis, here are professionals in marketing and publishing. Better get your questions going 🙂

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