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April 27, 2015
namaskar fellow souls,
This is incredible - yoga classes are packed! Is it just me or is this the busiest January ever? I expect more students, but this is unbelievable. Since January 2nd it looks like everyone who owns a yoga studio is busy with extra classes and stress management workshops. After all the talk about this economy I was thinking about seeking employment at my local Walmart. But seriously, you never know what's on the horizon.
I really wasn't sure what to expect and it's hard for anyone to be calm if you watch CNN or CNBC. But people are more informed than ever about the benefits of yoga and how many stress management strategies they can learn.
Here is one case of many that has led me to have packed yoga classes. One of my new students came in with a paper from her doctor and some pages printed out from the internet. She wanted to know if we had a gentle restorative type yoga class or something similar. I assured her we did.
The first night she brings two guests with her. Then they sign up. The second night her guests bring five more guests and I can't fit one more person in my studio. They all work together for a very demanding employer who tells them how lucky they are to have a job and threatens to fire them by the hour.
I don't want to thank that employer or this economy but I am glad to see my students do their research before coming to my classes. If your yoga classes aren't full, mention the stress reducing benefits of yoga in all your classes and on your materials.
Or open up a stress management workshop on a slow time slot. In North America and Europe it will be busy for 5 to 6 months straight. Would love to hear some opinions from fellow yogis and yoginis about how full your yoga classes are.
April 27, 2015
How To Fill Your Yoga Class!
Yoga is a great way to relax the body before a long day of errands, or after an exhausting day of hard work. Yoga classes are becoming a bigger trend in gyms and companies because society is beginning to acknowledge the great benefits yoga provides to people. However, yoga instructors still have a difficult time finding students to teach if they are just beginning in a gym. Yoga is not an easily marketable activity, and it may prove difficult in the beginning to generate some in-class traffic. However, there are certain things that you could do to increase the amount of participants in your yoga classes.
To Market or Not To Market
Most businesses require a marketing plan to get the message out into the public. It is no different for a yoga class. Making sure you have an outlet to promote your class is a surefire way of receiving students to fill your yoga class. Try utilizing fliers or posters in areas where people tend to congregate around. Also, it would not be a bad idea to post your advertisements around schools, hospitals, and grocery stores. Students are always looking for ways to relax and figure out a way relieve their stress. Yoga is a good method for students, so they could be prospective clients. Hospitals are also a good choice because pregnant women or post-pregnant women are often told that yoga helps keep their muscle in shape for when the baby comes. Yoga makes the birthing process a little easier. It also provides a relaxing method of staying fit for post-natal moms. Lastly, grocery stores have little bulletin boards where you can post it up, and it focuses on a generally more mature audience, people who have work or take care of kids, and could use yoga classes to lighten the weight they may feel accumulating over their shoulders.
Word of Mouth?
Plenty of yoga instructors like to do their advertising the old fashioned way: by word of mouth. By simply providing their small beginning clientele with an unforgettable experience of yoga instruction, encourage them to spread the word of your class. By earning a reputation as an up-and-coming yoga instructor, clients will come flocking to your lesson. This method, however, usually takes a while to develop, but it's a highly rewarding method to filling up your classroom.
Regardless of how you want to promote your yoga class, the one main focus you should be leaning towards is to provide a safe and reliable experience for the customers. Yoga is about relaxation and fitness. It's about melding the physical and the mental aspects of our body together to create a lasting sense of relief. Don't forget about your true passion for yoga while marketing your classes. Stay true to the ideologies of yoga, and customers will certainly flood in for your class.
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