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What is success in the yoga business?
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Forum Posts: 29
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April 27, 2015
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December 19, 2008 - 7:14 am
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I think this thread has gone a little off track. Is success pure money, because if that's the case, why do we teach yoga? All of you brought up good points, but it takes time to earn a decent yoga instructor's salary. Most all of us start part-time.

To earn $60,000 the first year is possible if you teach in Beverly Hills and Bikram gives you some of his clients. To earn the biggest money you should teach the richest clients. In Bashjmaki's case, he should solicit the Kansas City Chiefs for a full-time Yoga teacher job. If this sounds ridiculous - thank you for your sanity, because Parell has it right, "Success is just plain happiness." But it is possible to have high flying clients.

The only thing that will make Bashmaki happy is:

"1) I want to sleep with my wife every night & have breakfast with my kids.( at least I think I do!)

2)I want to enjoy what I'm doing (you pointed this out in your post; it is vitally important).

3) I want to make enough money to sustain my current lifestyle. (which is not all that extravagant)."

Bashmaki earns $60,000 per year. My suggestion: Plop down $250,000 for a Dunkin Donuts or a liquor store because most people would rather eat a donut, get fat, get drunk and die. You have the risk of getting robbed and killed but the money will come quick. The only way a mid-western town of 20,000 would instantly earn you $60,000 per year by teaching yoga is if you had a college campus in the same town.

Otherwise, it will take some time to cultivate a student following. Depending on the time you put into it 3-7 years seems possible. And I like the idea of combining wellness programs like Pilates, martial arts, personal training, etc. Because that would boost your numbers and word of mouth.

Back to success. It is earning $60,000 while many families are homeless. It is having good children and a good marriage. It is having a son to be proud of and it is paying dirt cheap rent while most yoga studios are FAR FAR FAR MORE than $1000 per month in the city and some are more than $3000 per month for the rent alone.

My advice: Don't teach yoga if you expect to become instantly wealthy. Right now, many unemployed people would love to have a $60,000 job. Granted it has hardships. But you will not earn that kind of money in your first year even though your overhead costs are the stuff dreams are made of. My feeling, you could make your target within five years. But if you are only motivated by money, your students will smell it like sharks smell blood. It dsn't sound like you should become a yoga teacher until you see what successes you already have. You are truly blessed and you don't see it.

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