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April 27, 2015
In this economy, the best location is in somebody else's location as an independent contractor and free lance yoga teacher. Now, if you insist on opening up a wellness boutique right now, here's the story.
Make sure you have a crowd of people who have been following you. These are active yoga students in your programs already. Make sure you have a mailing list with active, inactive (past students), and interested prospects. If you have an e-Mail list that is even better, because you don't need to go broke on direct mail.
Your lists are worth their weight in gold. You should probably consider getting Paul's success kit and go through, every idea in the business - marketing section of this yoga teacher forum.
The word "boutique," implies MONEY. Open in an upscale location and don't pay a penny for build out. Sorry. but massage, reiki, personal training, yoga, etc. will not sell in a poor neighborhood. The liquor store, cigarettes, and scratch tickets sell like crazy in a poor neighborhood, so forget your wellness boutique moving to where you can find cheap rent. You should be able to negotiate reasonable rent easy in an upscale neighborhood.
Have the cash for expenses for one year without a paycheck! Oh, and go with a one year lease so you don't permanently lose your shirt.
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