Yoga Teacher Training Forum

Economical Ways to Market Kids Yoga Classes

The popularity of yoga is continually on the rise, but classes designed specifically for children are still fairly uncommon to see. The benefits for children who practice yoga are similar to the benefits offered to adults in yoga classes. There is improved circulation and organ health, increased flexibility, and a state of mild relaxation is achieved. Many children also have an easier time focusing, and ultimately receive better grades in school as a result. Teaching yoga classes for kids can be fun, but the teacher must be creative and innovative in designing their lessons. Finding economical ways to keep children involved can be simple.

Marketing the class to parents with children is important. Advertising classes in schools, pediatric offices, or grocery stores can be good ways to attract this specific clientele. The ads for these classes should be enticing, but anything too extravagant is likely to be ignored, as the parent may not have enough time to process a complicated ad and the children will be able to understand a more simple advertisement. Making advertisements simple and inexpensive is ideal for the intended audience, as well as for the teacher who is looking for economical options.

Buying props for classes in bulk and keeping them at home or in a vehicle between classes can be an economical way for a yoga teacher to preserve props used in their lessons. Large retail stores carry pillows, scarves, and yoga mats in large quantities and with discounts on purchasing more of one item. By not keeping the items in the studio, there is little risk of the items being stolen in between classes or damaged by another class. Doing this can also ensure that each child has all of the props they need, rather than arriving at the class to find that items are missing.

Asking students to bring props from home can be another economical option for teaching kids yoga classes, though it is important to bring extra props as well to provide for students who may forget or who may not have a similar prop at home. Some things that students can be asked to bring are a favorite scarf or necktie, if they have one, a comfortable pillow, or a large stuffed animal. These items can assist in poses and stretches, and the kids will enjoy showing and sharing the different items that they have brought to class with each other.