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An Introduction to Niche Marketing Making Your Yoga Studio
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Forum Posts: 54
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February 17, 2008 - 4:21 pm
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Pranam Coach Al,

What you say, makes perfect sense. Each situation requires a different form of Yoga training. Each age group can use a slightly different form of Yoga. Health conditions also influence what form of Yoga we might decide to pursue. If you have severe arthritis, Restorative Yoga might be the only form of physical exercise left.

So, the public needs to be made aware that each style, teacher, and studio has a different niche. This is happening, but some teachers don't realise it. A hot yoga studio may get much attendance, but it won't get most of the attendance. There will always be a student who has a different priority.

Om Shanti,

A.S. Kumar

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