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Hi Priyah,
I'm not an expert, but I can say that Google AdWords is the way to go. Don't waste your time or yoga studio advertising budget on the little PPCs. Yahoo? It used to have reach, but you would be better to go with AdWords because it gives you more control and they have tracking. This makes them accountable. Just a little while ago the smaller PPCs would take your money in heaps for a nickle a click, but they didn't deliver real tracking. Hence the name "click fraud" and all the class action suits. I'm sure some of the other yoga teachers in this forum have been fleeced by the little PPCs with click fraud scams. Stick with Google and you won't waste money.
Jai,
Donna
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