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Improve Studio Business For The Holidays
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Forum Posts: 54
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April 27, 2015
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November 14, 2007 - 2:30 am
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Namaskar Susan,

I was hoping Coach Al would tell you more, but he does drop off useful information. This is what i learned from Paul at a Yoga teacher training workshop: During Christmas season, focus on gift certificates, because most of your students will be focusing on Christmas shopping. To be politically correct we could say "holiday shopping," but Christmas gifts are a global enterprise.

Nobody, but the most dedicated souls, are going to focus on Yoga until January 2nd anyway. If you watch what Paul does, his winter classes start in mid-January. You can click on the Aura Studio tab ( https://www.aurawellnesscenter.com/ )at the upper left of this page to see his schedule at the Attleboro yoga studio.

The reason: People have time to think about how much weight they just gained at Christmas and now they feel guilt as they squeeze into their pre-holiday clothing. Notice also that he takes care of his private clients all year long. He always has private sessions, because his private students are usually the most dedicated. Some of them have been working with him for over 10 years!

The real money is in PRIVATE LESSONS!

Bottom line: Watch what Paul ds, becuase you would be better off to copy his example of success. He actually walks the talk. Sorry to say some of the "coaches" don't have a yoga studio at all. If information is based on theory, it is great for school, college, reasearch, or whatever, but if my money is on the line, I need to break even or better. That may sound too real, but pie in the sky dreams can crsh and burn quick if you don't research them.

Some people believe you can spend $10,000.00 on an on-site Yoga teacher certification course. Then, spend $90,000.00 on a studio that is up to code. Then spend $10,000 on newspaper advertising. Talk about a recipe for disaster. This might work if I was Paris Hilton and had a rich family to bail me out of my mistakes.

Back to Reality: Watch, reasearch, spend conservatively, test, test, and test some more. Where did I learn all this? From Paul.

Namaste,

Tomako

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