Yoga Teacher Training Forum

Egeria,

Sounds like you are eager to get going.

I think, like any business venture. it depends how much capital you can invest beforehand. Or how willing you are to take out a loan.

If money is an issue, you may want to start small.

Rent a space once a week, and attract enough clients to make it profitable. Then go from there...

The quickest way I know to build a business is by direct-response advertising. Yoga studios are numerous. You need to show your prospects that you offer something maningful and different.

A large advertorial is an effective way to generate instant business. Instead of paying for those little space ads in your local holistic magazines each issue, buy a full page ad (or atleast a half page).

Have a copywriter write an ADvertorial (it looks like editorial but is geared towards getting people to call or log onto you site).

Advertorials get read 500% more than your typical image advertising (name and logo).

Present the readers with motivating reasons why they should come to you.

Remember, talk about them. Their needs, concerns and desires. Not how great you are.

Make it about them.

A well written advertorial can get the phone ringing and people visiting your site.

It may cost you $500-$1000 to print. But, unlike "branding ads" these get 1) read 2) people calling.

Hope that helps,