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Forum Posts: 65
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June 20, 2005 - 6:36 pm
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Thank you for the idea on stimulating referrals from within. About the website, what if designing one, is not within my list of skills? Many Yoga teachers are not web designers. Where would you suggest should I start first?

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June 22, 2005 - 7:49 am
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You should start by registering your website with a name that is relevant to your studio. For example: Our local site is http://www.riyoga.com because that is geographically relevant to what we do and where we are located.

If you don't know HTML, that's not a problem. There are hosts that will set you up with a template. You can paste text from a Word Document and upload your own photos.

Lastly, just like you teach your students about practicing Yoga - get started now. Don't worry about whether your site is a masterpiece or not. You have the rest of your life to work toward perfection. You can always ask for help from friends, family, or your students. I hired my son to work on that end of the business, as it grew beyond my technical abilities.

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November 15, 2005 - 9:56 am
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Have you got any ideas for building a low cost Yoga web site? Many Yoga practitioners and Yoga teachers don't have knowledge in this area.

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February 25, 2006 - 1:34 pm
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Tomako,

Websites can be a powerful means to promote your business.

But only if they are done right.

Most websites convert only 0.1% of visitors. That means, you'd need to have 1,000 people visit your site before anybody comes into your studio.

Since hatha yoga is serving a local audience... that's not going to be profitable.

Most visitors only spend 7 SECONDS on a website.

There are so many ineffective sites out there, it's become a commodity.

Setlling for free templates and shoddy design can hurt your chances of making sales.

Strangely though, top-of-the-line design CAN HURT YOUR SALES EVEN MORE.

Most "quality" websites are too fancy. They focus far too much on the graphics and not on the message.

For example. If you have too much color and big images... people are distracted from the text.

It also too slowly.

Black letters on white text is FAR easier to read.

The fonts you chose have a direct impact on your profits.

Less is always more with design.

Simplicity should be the rule.

As few links as possible. If you give pple too many choices, they make none.

They hit their back button.

Instead the focus of design should be on making the content (the copy) of your site readable and attractive.

Your logo isn't going to sell them. It has nothing to do with your yoga classes. How "flashy" your site looks has nothing do to with improving people's well-being.

Best to find a direct-response designer who understands the principals of commercial web design.

A website for a yoga studio has the goal of generate clients.

It's not an online brochure.

Yes, it will cost several thousand dollars for a quality website to be built.

But it will generate you hundreds of thousands of dollars.

If you have a site converting at 1-5% (this is high and quite possible) you're looking at gaining 1-5 new students at your studio for every 100 people who visit.

Under-peforming websites are a major problem.

The solution is the content, not the design. Words that captivate them immeidately. Speak to to the REAL REASONS they would want to join your studio.

Hope that helps.

I see so many bad sites out there. Not doing there job. I hope I can prevent the spread.

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March 26, 2006 - 11:38 pm
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This is for a Yoga studio, I don't have shares in Exxon Mobil Corporation.

Let's see. Money is a little tight and spending thousands on my Yoga website doesn't fit into my budget. Especially, at a 1 to 5% sales conversion rate, at the best, when the average student pays $12 for a Yoga class.

What does one of those templated websites cost for the "do it yourselfer" or should I got out and buy "HTML for Dummies?" I've got to get a Yoga site going, but not for an arm and a leg.

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March 27, 2006 - 10:17 am
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Sure $12/class... but how much a year?

If they attend 50 classes a year, you're looking at $600/year.

Get some of them in two or three times a week, you're looking at $1200-$1800/year.

Even if you can only handle 50 students per week, that's $60-$90,000/year.

Expand and take 100 students and you are looking at some serious profit down the road.

Start selling other products and affiliate with other business, and you could be grossing $300K.

A marketing mindset is the key here.

What's the point of putting up a site that only attracts 1 in 1000 visitors?

You'd have to generate ten times as much traffic. Websites are cheap, generating traffic is expensive.

An upfront cost $4-5000 for a website that works is really a fair price of doing business.

Especiall if, like myself, the copywriter is willing to work on a reasonable payment plan.

I know here in Toronto, yoga studios come and go, like pita shops. I'd say the average on lasts 6 months.

It''s rather sad, because many of them I sure are offering good training. Sadly, they fall victim to costly branding, and do-it-yourself marketing.

Sorry if that's sounds a little strong, but we are talking about people's livelihood.

John

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April 2, 2006 - 11:04 pm
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Almost had me believing my Yoga business could earn $300K per year. <img src=" title="Laughing" /> Now back to reality, $4,000.00 to $5,000.00 - Is that just to write a sales letter? What about royalties? I hear you copywtiters make a killing on royalties. :twisted:

Come to think of it, you will earn over $300K with fees like that. All you need is 60 to 75 jobs this year. Maybe I should learn to write sales copy instead of teaching Yoga. <img src=" title="Laughing" />

Anyone have any other ideas for a Yoga teacher and "do it yourselfer?"

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April 3, 2006 - 2:35 pm
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Hey, you could do both. :-). Copy and yoga.

My point was that if your site is only converting 1 in 1000, it's going to cost you a lot more money to make it profitable. It's expensive generating traffic (and the cost is going up every year).

You can always get your site's copy critiqued--If you see $4,000 as a big start-up investment. In the end your site only has to communicate the benefits of yoga training with you and meaningful difference better than your competition.

You could easily find copy templates online. Work out what you need to share with your prospects to help them decide to try your Yoga studio. Avoid spending money on fancy designer to complicate the site.

Take care,

John

(I wish we were making that much! You should see my expenses. It costs 10K+/year just to cover continuing education.)

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April 3, 2006 - 3:09 pm
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Namaskar Priyah,

Mark is right.

You can find templates for sales copy. The problem is making your Yoga studio's salesletter look more unique than the Yoga business or Yoga teacher "down the street."

Copywriting is not cheap, it is an art. It also takes a while to learn how to write good copy that doesn't scare potential Yoga students away. If you get cheap copywriting, it was usually produced from a sales copy template. A lot of research goes into a sales letter.

It requires an interview and a questionnaire, at minimum, to effectively understand what your Yoga students consider a real value and what makes your Yoga business unique.

Most good copywriters are getting $200 to $250 per hour, but it will incease sales by two times or more.

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April 5, 2006 - 2:48 pm
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Thanks Paul.

I was starting to feel like a "bad guy."

I like you're point about "scaring potential yoga students away." A lot of direct-response copy can do that. Causes too much sales resistance.

The bland "Welcome to our website, here's what we do" copy puts them to sleep.

Finding copywriters who know the balance. Who can be persuasive and engaging, compelling and empathetic all at the same time are worth their fee.

I think what may be being ignored here is that no business owner would pay a copywriter that kind of money if he didn't know he was getting back ten-fold. It just wouldn't happen. Not on the large and respected scale it is.

I'd love to write for a yoga studio or a yoga teacher training center. It's a challenge, becuase your not just trying to sell your business, your also trying to get people motivated enough to keep on coming back. It's not like selling an "entertinament value" product. Yoga is "work" and requires discipline. Very rewarding. But there's the initial start up you need to get prospects over.

Which leads into the profitable ways you can continue to use copy to genereate more and more repeat business. I think every yoga studio needs their own newsletter/ezine to keep on reminding and motivating their students in a non-sales-y way of the benefits to staying regular in their practice.

John

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July 8, 2006 - 7:54 pm
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Problem is most Yoga studios are small time operations and cannot afford a high priced copy writer or a web designer.

Yoga teachers have to learn to do as much as they can with web design and writing copy. Better to put it up and work on it, than to wait for perfection.

If you want a laugh look at some web designers sites. Some of them will motivate you to do it yourself.

Some templated sites are more search engine friendly these days and we are talking about specific geographic locations for Yoga teachers to reach out to.

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July 13, 2006 - 8:43 am
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Exactly Correct! However, Paul will write sales copy for a Yoga, alternative healing, or wellness related site. Apparently, they have two copywriters who specialize in this field.

Best thing to do is get a quote or a free consultation from him. The bottom line is Yoga teachers need to be able to do alot more than teach Yoga classes. We wear many hats.

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April 28, 2008 - 2:57 pm
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Namaskar,

And now back to reality. Ds anyone have any tips for building a Yoga studio website on a sh string budget? I love this site with the blogs, podcasts, newsletters, videos, and of course the Yoga teacher forums, but need advice on building a small site with a schedule, benefits of yoga, about us page, and a contact page with directions.

So basically, I'm looking at a five page site. I'm in a small town with hardly any Yoga classes, so I don't see a big rush for market share.

Any ideas out there?

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April 28, 2008 - 4:43 pm
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Hi Steph,

There are others, but I would open an account with http://www.godaddy.com You don't have to know HTML. It's more than a good start and you will have growth room for years.

Namaste,

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May 17, 2008 - 7:13 pm
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Hi Everyone,

Before I invest time and money into a site. What do you think about free web sites? I am looking for something that brings in local traffic.

Peace,

Parell

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May 20, 2008 - 6:03 pm
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Namaskar Parell,

You helped me, and maybe I can help you. Visit http://www.blogger.com to get a completely free blog. You will be blogging in minutes. Paul has one that dates back to June 2005. To see his visit: https://yoga-teacher-training.blogspot.com/

This will give you a few ideas, but keep mentioning the type of yoga you teach and your school's location in your posts. You might also want to add a My Space site: https://www.myspace.com/

Good luck and Namaste,

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May 21, 2008 - 4:38 pm
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Namaskar Eartheart,

Thank you so much for your help and for sending me the links. These are really good ideas and give me a chance to model my blog and my space site for my yoga studio.

Namaste,

Parell

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December 15, 2009 - 8:38 pm
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You can also notice that Paul rarely post new material on the blogger sites. He started posting in the early days and shifted gears toward his own yoga site. This tells me he found out that posting on his own blogs had more value. You could always ask him directly, but that reflects a change in internet marketing strategy and he added a focused yoga teacher training blog to the course site.

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February 16, 2010 - 2:13 pm
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Good point! Yoga teacher give, give and give more. We don't have this big money for corporate empire building. Do you have the URL to the Yahoo web sites?

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February 16, 2010 - 10:02 am
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I completely understand that some people do not have an extra $4000-$5000 laying around to start their website. I sure don't. You can build websites on Yahoo Webhosting or other large search engines. On Yahoo, you can get webhosting and a domain name for $10/month and they help you set up your site. I would say start with this, and then if you make more money, you could get a better website down the road. Also, there are other ways to market, and you could direct people straight to your website by giving out business cards, having a blog/facebook page, etc.

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