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April 27, 2015
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Hi Falzone,
You are better to collect eMail addresses from your own site using a double opt-in process. Don't use your eMail to blindly solicit prospects and expect not to be accused of Spamming, which is illegal and can cost you time in jail, hefty fines, or both. In short, you would be better off to get one of Paul's marketing eBooks. As a US resident in NYC, there are too many laws governing the Internet to go into gathering eMail flying blind. Talk to your marketing degree friend about marketing on the Internet and you'll learn about all the strict regulations.
Your Yoga studio situation sounds desperate, but who wants jail time? These services that promise an eMail list of eager Yoga students are run off shore and can avoid US laws, until their countries adopt firm eCommerce laws. For now, make flyers and circulate them locally. It's going to take time to have a website that pulls in traffic and has members signing up daily.
Then you can give rewards for opting into your online Yoga newsletter. You really should get some info from Aura's DVDs or eBooks on marketing and business for Yoga teachers. You might also get some great ideas about lowering your overhead costs.
Peace
April 27, 2015
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Gator has it right. Don't buy a list and start emailing people who didn't ask for your spam. Yes, that's spamming and people will be mad to receive your emails if they haven't opted in to your site. Many people are interested in owning an existing list of email addresses. You wouldn't wait years to slowly build your home grown email list. This idea looks attractive on the surface, but list rental keeps you clear of spamming laws, courts, fines, lawyer fees and possible jail time.
List rental is a widely accepted legal practice in email marketing. List owners send an email to their own lists on your behalf. They'll charge you a rental fee for their services. You never see the email addresses. The list owner is the one who does the sending of emails. You could try it out to see what kind of results you get. The biggest problem for a yoga teacher is you are looking for a niche list within a specific geographic area.
Renting an e-mail list to grow your own yoga studio numbers sounds the best, but to reach your exact location makes me think you might be better off trying Valpack or Super Coups. Give yoga students an offer they can't refuse and once they're in the door you can provide an incentive for signing up for your Ezine. If you run short on writing time or articles - Dr. Paul and Dr. Rita produce the world's best weekly online yoga newsletter and they give you rights to add their articles as long as you add their back links and bios at the bottom of each article.
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