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Namaste,
Originally, I had no interest in the marketing of Yoga, since I teach in a public school setting, with a captive audience. Once summer came school was out and I started to go through Paul's material on business and marketing. You can take marketing in college, but how much is related to teaching yoga? You can take business in college, but how many manuals are written by someone who has a successful yoga center? Anyway, it was the best thing I ever did.
Jai,
Amy
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