Advertising is bad? How will people know I teach, if I keep it a secret? I've heard it all and the best one was a yoga diva who preached to us about why creating a celebrity presence was wrong. I paid $500 to hear that lecture! No, somebody else paid for me to go. By the way, she has a few dozen DVDs on the market, books, and a huge studio with money rolling onto the sidewalk. So, what do you do if you don't have the celebrity status of a diva? Most yoga instructors just want enough to get by, but I ask you to think a little bigger and stop listening to pessimists.